Our Directors
John and Cheryl Webb are the Founders and Executive Directors of Blue Rose Ranch, Inc. John and Cheryl’s awareness of the needs of horses grew from their years of work with horse rescues in the Denver area, and a life-long love and respect for the intrinsic value of animal life. John’s extensive background in business led to a solid organizational structure enabling Blue Rose Ranch to have a dramatic impact on the horse rescue industry from inception.  Blue Rose Ranch began operation in 2007 and has exceeded all original business plan projections. John and Cheryl nurtured into fruition the concept of Natural Horse Ranching which is the cornerstone operation model at Blue Rose Ranch. Blue Rose Ranch also initiated nationally the prototype models of Sustainable-Only Expansion and Rural Partnering for the horse rescue industry.

​The Webbs enjoy a debt-free lifestyle as a result of a lifetime commitment to borrowing only for short-term, well-reasoned occasions where borrowing is positively secured with collateral. All contributions to Blue Rose Ranch and all ranch-generated income is utilized for the rescue of horses and the operation of the rescue facility. The Webbs receive no income from Blue Rose Ranch, Inc., or from ranch operations.
John has successfully operated businesses and non-profit organizations for many years. He is a private pilot and the State’s southeastern area representative for the Colorado Pilots Association. John also serves as Board Treasurer for the Colorado Unwanted Horse Alliance. Cheryl, after a long career in education, now devotes her efforts to the rescue of horses. She grew up with horses and was the lead rider (Major) of the Westernaire Varsity Red Team. In addition to her career in education, Cheryl has worked for both the US Congress and the Regional Hospital in southeast Colorado because of her exceptional organizational, grant writing, and project management skills.


The special bond between people and their horses is often referred to as love; horses know it as leadership, safety and trust.”
John and Cheryl Webb